Keeping Freshlinc’s fleet protected in real time

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Overview

Freshlinc, a leading logistics provider for the food and retail supply chain, manages over 400 vehicles and 1,000 trailers across the UK and Europe. With operations spanning growers, manufacturers, importers, and retailers, the business depends on fast, reliable data to keep its fleet moving safely and efficiently. Partnering with Motia and powered by Vodafone Business IoT connectivity, Freshlinc has transformed the way it monitors and protects its fleet—ensuring compliance, safeguarding drivers, and reducing downtime.

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The Challenge

For years, accessing on-board vehicle footage was a slow, manual, and unreliable process. Vehicles had to return to base before footage could be retrieved, often involving removing hard drives that were vulnerable to malfunctions or overwriting. This delay hindered investigations, added unnecessary costs, and impacted compliance with safety standards such as the Direct Vision Standard.

Freshlinc needed a smarter solution: real-time, reliable fleet data accessible anywhere in the UK or abroad. Beyond video, they required seamless tachograph monitoring, compliance reporting, and telematics integration—all supported by robust connectivity to eliminate blind spots and delays.

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The Solution

Motia deployed a comprehensive telematics and CCTV solution across Freshlinc’s fleet, powered by Vodafone Business’ multi-network IoT SIMs. This technology enabled:

• Real-time camera feeds accessible instantly from anywhere.
• Trailer telematics and tachograph reporting delivered remotely.
• One unified platform for both business operations and customer visibility.
• Seamless upgrades, from initial trials through to scaling the entire fleet and later updates for 4G/5G connectivity and regulatory compliance.

Motia’s expertise in vehicle telematics and Vodafone’s resilient global network ensured Freshlinc could implement and scale these solutions with minimal disruption.

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The Impact

The results have been significant:

• Driver safety and protection: With live feeds and remote monitoring, drivers feel reassured, and the company can act immediately in critical situations.
• Time and cost savings: Investigations that once required unnecessary travel or vehicle downtime can now be resolved in minutes.
• Improved compliance: Freshlinc easily meets regulatory requirements, including Direct Vision Standards, with reliable tachograph downloads and live data.
• Future readiness: With scalable IoT infrastructure in place, Freshlinc is already exploring further innovations, such as real-time temperature monitoring for sensitive loads.

As Ashley Holland, Commercial Director at Freshlinc, explains:
“Powered by Vodafone Business IoT connectivity, Motia’s solutions allowed us to implement real-time monitoring compliance solutions that protect drivers, enhance safety, and ensure seamless fleet operations for Freshlinc.”